Case Study
Rosier Foods
Zero to ₹4Cr+ monthly — built from the ground up.
₹4Cr+
Monthly peak — Dec 2024
(Shopify + Amazon + QC combined)
₹16Cr+
All-channel sales · 5 months
Nov 2024 – Mar 2025
4.69x
Blended ROAS — Year 1
Meta + Google · Apr–Dec 2023
1.1%
RTO rate — Mar 2025
vs 15–20% industry average
68,000+
Orders from warehouse
Nov 2024 – Mar 2025
₹500
Avg CAC vs ₹1,907 AOV
Healthy unit economics
The Brand
Good products. No reach. No infrastructure.
Rosier Foods was built on a genuine belief — foods that heal, not hype. A2 Desi Ghee made using the traditional Bilona method. Raw Forest Honey. Stone Pressed Oils. Ancient grain attas. Every product backed by lab reports and made without additives. The products were exceptional. The brand had almost no digital presence.
About Rosier Foods
Zero digital presence, zero sales
No Shopify store. No Amazon presence. No campaigns. No content. Starting from an empty room.
How we solved it — Built everything from scratch — storefront, catalogue, campaigns, content — in parallel.
Premium product in a crowded market
A2 Ghee is a competitive category. Multiple established players. Premium pricing needed strong positioning and trust signals.
How we solved it — Positioned around purity credentials, lab reports, and traditional methods. Built brand trust before scaling ad spend.
No fulfilment infrastructure at scale
As orders grew, the brand needed a warehouse, inventory management, and multi-channel fulfilment that could handle thousands of daily dispatches.
How we solved it — Built and operated a dedicated 2,000 sq ft warehousing facility via Storezippy. Managed inbound, storage, packing, dispatch, and returns.
Sustaining growth after a creator spike
When a creator with 7M+ subscribers became an investor, sales spiked dramatically. The real challenge: hold that number after the buzz faded.
How we solved it — Built performance marketing infrastructure that could sustain the base. Activated quick commerce. Scaled promotional calendar. The brand held and grew.
CHAPTER 01
Building from zero
October 2022 – November 2023 · 14 months
Sociomonkey built Rosier Foods' entire digital presence from scratch. Shopify store designed, developed, and launched. Amazon account set up with full catalogue optimisation. Meta and Google campaigns activated from a zero baseline. Product photography and video content produced. Inventory and order management systems put in place. The first month saw 17 orders. By month 14, the brand was doing ₹17.5L on Shopify alone in December 2023 — 1,088 orders, 813 unique customers, and a ROAS that had grown from 2.83x at launch to 6.15x by November 2023.
₹20K → ₹17.5L
Monthly Shopify revenue · Oct 2022 to Dec 2023
CHAPTER 02
The inflection point
December 2023 – March 2024
In December 2023, a creator with over 7 million subscribers discovered Rosier Foods organically — tried the products, loved them, and eventually became an investor and brand partner. Sociomonkey managed the strategic activation of this partnership. Ad spend was deliberately kept low — the creator's audience was the acquisition channel. In April 2024, the Shopify store crossed ₹3Cr in a single month. The infrastructure Sociomonkey had built over 14 months — the storefront, the warehouse, the fulfilment system, the product catalogue — handled the surge without breaking.
₹3Cr+
Shopify revenue · April 2024 alone
CHAPTER 03
Sustaining and scaling
April 2024 – March 2025 · 12 months
The real proof came after the creator buzz faded. Most brands spike and crash. Rosier did not. Performance marketing campaigns took over acquisition. Amazon scaled to ₹1.07Cr in a single month. Quick commerce activated across Blinkit, Zepto, and Flipkart — reaching ₹48L+ monthly. The promotional calendar delivered: Independence Day sale brought ₹1.08Cr in 5 days. Diwali brought ₹1.5Cr in one month. December 2024 peaked at ₹4Cr+ across all channels. The warehouse handled 17,321 orders in a single month at a 1.5% RTO rate — a tenth of industry standard. Through it all: one team managed every function.
₹4Cr+
Monthly peak — December 2024 · all channels
Ten functions. One team. For 29 months.
Storefront built from scratch
Full Shopify design, development, and CRO. Built for conversion from day one. Handled everything from product pages to checkout optimisation.
Catalogue, ads, and account health
Full Amazon account management — cataloguing, A+ content, Sponsored Products, Sponsored Brands, Sponsored Display, and daily account monitoring.
Blinkit, Zepto, Flipkart activated
Quick commerce expansion from zero. All three platforms activated, listed, and managed. Peaked at ₹48L+ combined monthly revenue.
Meta and Google campaigns
Full-funnel paid media from awareness to acquisition. ROAS grew from 2.83x at launch to 6.15x at peak. Blended ROAS of 4.69x across Year 1.
Photography, video, and social
Product photography for website and Amazon. Lifestyle shoots. Brand videos. Reels. Social media content planned and produced throughout.
Instagram and YouTube managed
Full social media management — content calendar, community management, platform growth, and creator collaboration strategy.
Investor partnership activated
Identified and activated a creator with 7M+ subscribers who became a brand investor. Managed the acquisition strategy around the partnership. Result: ₹3Cr+ in one month.
Sale events planned and executed
Independence Day: ₹1.08Cr in 5 days. Diwali: ₹1.5Cr in one month. Summer sale: ₹72L+ on Shopify. Every major event planned, built, and run by Sociomonkey.
End-to-end operations
Dedicated 2,000 sq ft warehouse via Storezippy. Inbound, storage, pick and pack, dispatch, and returns managed. 68,000+ orders in 5 months. RTO held at 1.1%.
One team. Every function.
No briefing multiple partners. No handover gaps. Strategy, creative, performance, operations — all Sociomonkey, for 29 months.
The numbers that prove the work was done right — not just done.
ROAS TRAJECTORY
2.83x → 6.15x
Industry benchmark: 3–4x sustained
Meta + Google ROAS compounded over 9 months as campaigns matured and creative improved. Peak of 6.15x in November 2023.
RTO RATE
1.1%
Industry average: 15–20% for D2C health
Return-to-origin rate held under 2% throughout — trending down to 1.1% in March 2025 even as volume scaled to 10,000+ monthly orders.
UNIT ECONOMICS
₹500 CAC / ₹1,907 AOV
CAC:AOV ratio of 1:3.8
Customer acquisition cost of ₹500 against an average order value of ₹1,907. Payback in under one order. With 40% retention, LTV compounds significantly.
AOV GROWTH
₹1,233 → ₹2,208
+79% in 2 years
Average order value grew from ₹1,233 in 2022 to ₹2,208 at Diwali 2024 peak — driven by bundle strategy, gift hampers, and higher-value SKU expansion.
₹4Cr+
Monthly peak · Dec 2024
4.69x
Blended ROAS · Year 1
1.1%
RTO rate · Mar 2025
68,000+
Warehouse orders · 5 months
₹1,907
Average order value · Shopify
75%
Brand top-of-search share · Amazon Jan 2025
Rosier Foods started with 17 Shopify orders in October 2022. By December 2024, the brand was doing ₹4Cr+ in a single month across all channels. Over the final 5 months alone, Sociomonkey managed ₹16Cr+ in verified and estimated sales. The warehouse dispatched 68,000+ orders at a 1.1% RTO rate — a tenth of the D2C industry average. CAC held at ₹500 against a ₹1,907 AOV. ROAS grew from 2.83x at launch to 6.15x at peak. The brand survived the creator buzz, held the base, and continued growing. One team. Every function. 29 months.
29 months
Engagement duration
10 functions
Services delivered
11,406
Shopify unique customers
52,597
Shopify orders Nov–Mar
₹500
CAC vs ₹1,907 AOV
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