Nine years. Two founders. One obsession.
Neeraj and Vinay met in college, worked together at a Gurgaon-based company called ChannelPlay, and kept seeing the same thing — Indian brands with genuinely good products struggling to scale digitally because they lacked the right combination of strategy, technology, and creative. They graduated in 2015 and founded Sociomonkey in 2016 to fix exactly that.
Nine years later the problem is bigger, the ambition is bigger, and the team is better. But the belief is the same: sustainable brands are built through consistency, positioning, and trust — not hacks, not shortcuts, not viral moments that disappear.
Sustainable over viral
Brands built on consistency and positioning outlast brands built on hacks. We have always optimised for the long game.
Strategy before execution
We ask hard questions before we run a single ad or design a single asset. The brief always matters more than the output.
Partner, not vendor
We measure success by whether your business actually grew — not by deliverables shipped or hours billed.
Neeraj Kathuria
Co-founder
Neeraj leads the side of Sociomonkey that clients see — visuals, branding, creative direction, and production. If it looks like Sociomonkey, it came through him.
View LinkedIn →Vinay Aggarwal
Co-founder
Vinay runs the numbers — data, performance, operations, and the technology that makes everything scale. The results clients report go through him.
View LinkedIn →Friends since college. Co-workers before co-founders. Still figuring it out together.
One team, not one vendor
Strategy, design, digital, and tech under one roof. No briefing three agencies. No one pointing fingers when something does not work.
Right specialist, every time
A tight core team with the best specialists brought in per project. You always get the right person for the job — not whoever happens to be available.
Long-term over transactional
82% of our clients stay year after year. That is not a stat we chase — it is what happens when you work the way we work.
Sociomonkey didn't just deliver a campaign — they understood our brand and built something we are genuinely proud of. Results were well beyond what we expected.
— Founder & CEO, Curries & Kababs
We work best as a long-term partner — not a one-off vendor.
If you are building something for the long term, let us talk.