Case Study
Remark Electric
A complete brand — built from nothing. 3,500 dealers found in 60 days.
The Brand
An EV brand that needed to look like the future.
Remark Electric entered India's emerging EV market with clear ambition — make electric scooters desirable, not just practical. With models ranging from the sporty Hip Hop to a retro-classic and a modern urban commuter, Remark had strong products. What they lacked was everything else: a name with meaning, a visual identity, a brand voice, and a pipeline of dealership partners willing to bet on the electric future.
From the first sketch of the logo to the signage above the showroom door.
BRAND IDENTITY
A complete visual system
Logo, colour palette, typography, stationery, brand guidelines, and every application from business cards to helmet design — built as a cohesive system, not a collection of assets.
BRAND COMMUNICATIONS
Website, film, print, and beyond
Website designed and developed. Brand film produced. Product photography directed and shot. Brochures, catalogues, and flyers designed for dealership collateral.
PERFORMANCE MARKETING
Dealership generation at scale
Market research across India identified 10 high-potential cities. Vernacular ad campaigns in local languages. Facebook, Instagram, and YouTube campaigns. 3,500 leads in 60 days at ₹8 each.
The Thinking
The brief was to create a mark that felt electric, modern, and unmistakably bold — something that would work on a business card and on the side of a scooter. Angular cuts suggest speed and momentum. A lightning bolt is embedded into the geometry of the letter itself — not added on top, but built in. The result is a mark that works at any scale, on any surface, in any colour.
Colour Palette
#242424
Primary Black
#F19D4B
Energy Orange
#FFFB54
Electric Yellow
#33BE3E
Future Green
#361EF5
Trust Blue
#ECECEC
Clean Grey
Typography
Batman Forever
Display & Headlines
Playful, bold, proprietary — speaks the brand's energy.
Karla
Body & Supporting Text
Clean and legible across all brand communications.
Every touchpoint designed. Every surface considered.
Content that earned attention before a single rupee was spent on boosting.
The Approach
Finding the right dealership partner is not the same as finding a customer. It requires targeting a specific kind of business owner — entrepreneurial, forward-thinking, willing to back a new category. Sociomonkey researched EV demand city by city across India and identified 10 markets with the right profile. For each city, we built vernacular ads in the local language — the Marathi ad shown here, “Bhavisyatil Vyavasayacha Ek Bhag Vha”, spoke directly to Maharashtra entrepreneurs in their own language. Both English and vernacular variants drove to a single action: request a dealership inquiry.
Qualified dealership leads generated in 2 months. Each lead was a business owner who had expressed interest in opening a Remark dealership.
Cost per qualified lead. Industry benchmark for auto and vehicle category leads is ₹200–500+. Achieved through city-specific targeting and vernacular creative.
People reached across Facebook, Instagram, and YouTube through paid campaigns and organic brand content working together.
Total impressions across all platforms. Brand awareness built across 10 cities simultaneously — without TV or outdoor.
We built Remark from a blank page — the mark, the colours, the voice, the collateral, the showroom, and the campaign that filled it with partners. 3,500 of them in 60 days.
— Sociomonkey on the Remark engagement
Need a brand that means something — and campaigns that deliver?
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